EMtronics® was founded in 2022 with a vision to make life easier for people through smart electronics and appliances. Headquartered in London, UK, our company brings the latest technology and innovation to households across the country.
Our Story
It all started when our founder, Emma, struggled to find electronic products that were both high quality and easy to use. As an engineer, Emma knew she could create something better. She assembled a small team of designers and engineers to develop a line of appliances that combined thoughtful design with smart technology.
The first product was an air fryer that dried food evenly while using less oil than traditional frying. It became an instant hit with home cooks who wanted quick, healthy meals without the mess and guilt of deep frying.
Buoyed by the success of the air fryer, Emma and her team expanded the product line to include rice cookers, electric steamers, ice cream makers and more. Each new appliance featured intuitive controls, stylish exteriors and practical features to solve everyday cooking challenges.
As the product line grew, so did the EMtronics team. We brought on customer service and logistics experts to ensure prompt delivery and stellar support. Our products were soon sold by major retailers like Amazon and Argos, though our direct-to-consumer website remained the best place to find our full selection.
Our Values
At EMtronics, we believe the kitchen should be a place of possibility, not frustration. Our products remove hassle from cooking so you can focus on fun and flavor.
Innovation is at the core of our culture. Our engineers are constantly testing ideas and techniques to make appliances even more user-friendly. We hold several patents on unique cooking methods and technologies.
We are committed to quality throughout the product lifecycle. From design concept to prototype testing to final production, we scrutinize each detail to ensure years of reliable performance.
Customer happiness guides every business decision. Our customer service team is praised for being knowledgeable, empathetic and solution-oriented. We also gather feedback through surveys and social media to continuously improve.
Our passion for cooking informs our product development. Home cooks want appliances that spark joy and creativity in the kitchen, not add to their burden. We eat a lot of meals “in the name of research”!
Our Products
Air Fryers
Our air fryers use rapid air circulation technology to cook food crispy on the outside and tender inside using little to no oil. This allows you to fry up favorites like chicken wings, french fries and onion rings with up to 80% less fat than deep frying. Models come in various sizes to handle small or large batches. We offer digital and manual control options to suit your preferences.
Key features:
- Up to 80% less fat than deep frying
- Digital touchscreen or manual knob controls
- Dishwasher-safe parts for easy cleanup
- Automatically shuts off for safety
Rice Cookers
Cooking perfect rice, every time, is easy with our rice cookers. They automatically adjust temperature and timing to produce fluffy rice with the right consistency. Cook white or brown rice, quinoa, oatmeal and more at the touch of a button. Our cookers keep rice warm until you’re ready to serve.
Key features:
- Foolproof technology for perfect rice
- Cooks white rice, brown rice, grains, oats, etc.
- Delay timer and keep warm functions
- Nonstick inner pot is easy to clean
Electric Steamers
Our electric steamers provide a healthy cooking method that locks in nutrients and flavor. Fill the water reservoir and steaming tray, select your cook time, and walk away. Steam fish, vegetables, dumplings and more for quick, delicious meals. The water level window and cool-touch exterior keep cooking safe.
Key features:
- Steams foods quickly while preserving nutrients
- Large capacity holds multiple dishes
- Cool-touch exterior and water level window
- Stackable trays optimize space
- Rice bowl for simultaneous steaming and rice cooking
Ice Cream Makers
Create your own gourmet ice cream, sorbets, frozen yogurt and more with our ice cream makers. Pour your mixture into the freezing bowl then let the machine handle the churning and freezing. Customize flavors with fruits, chocolate, candy and other mix-ins. Kids love helping make these fresh, homemade frozen treats.
Key features:
- Make ice cream, gelato, sorbet, frozen yogurt etc.
- Customize with mix-ins and flavors
- Freezing bowl requires no salt or ice
- Maximum flavor extraction from ingredients
- Designed for easy cleaning
Specialty Appliances
Beyond our core products, we offer a selection of specialty appliances to make everyday cooking tasks easier. Our lineup includes:
- Electric egg cookers – Cook eggs in the shell to your desired doneness
- Yogurt makers – Make healthy homemade yogurt
- Milk frothers – Create creamy, foamy milk for coffees and more
- Breakfast sandwich makers – Cook an egg and bacon together
- Pizza makers – Crisp homemade pizzas on the countertop
- Vacuum sealers – Keep food fresh longer with vacuum packaging
And more! We’re constantly expanding our specialty appliance collection. Let us know if you have a cooking need our products could simplify.
Our Commitment to Quality
At EMtronics, quality is paramount. We carefully select components from leading manufacturers and subject prototypes to rigorous testing before products reach your home.
Our engineers simulate years of typical use to reveal areas for improvement. We drop appliances, leave them running for days on end, and push all the buttons in every possible order. This ensures that our products can withstand the realities of daily life.
We also test recipes extensively in our product development kitchen. Our chefs cook meal after meal to guarantee ease of use and delicious results. Your success motivates everything we do.
Should an issue ever arise, our support team is available by phone and email to quickly resolve any warranty needs. Plus, we provide step-by-step online troubleshooting guides for convenience.
We stand behind every product we sell. If you aren’t completely satisfied, return it for a full refund within 30 days of purchase.
Our Team
EMtronics is made up of inventors, engineers, designers, recipe testers, customer service pros and business experts who share a passion for using technology to make cooking joyful.
Emma – Founder and CEO
Our founder Emma holds degrees in mechanical engineering, industrial design and business. She oversees our product strategy and company culture while leading an incredible team. Fun fact: Emma once made ice cream using snow in her backyard as a kid.
Daniel – Lead Engineer
Daniel ensures our products balance innovation and intuition. His expertise is rapid prototyping and process refinement. In his free time, Daniel enjoys baking bread (the old fashioned way).
Ava – Lead Product Designer
With a background in commercial design, Ava makes sure our products are both functional and beautiful. She is known for her minimalist, user-centric aesthetic. Ava likes to unwind by gardening.
Noah – Head of Customer Service
Noah leads our cheerful customer service team and manages warranty claims and returns. He takes pride in resolving issues quickly and compassionately. On the weekends you can find Noah trying new soup recipes.
Madison – Marketing Director
Madison and her team handle our marketing, social media, branding and more. She loves highlighting how our products empower home cooks. Madison likes to start her day cooking eggs in our electric egg cooker.
And many more! Our diverse team now includes over 50 dedicated employees. We’re always looking for passionate people to join our mission.
The Future of EMtronics
We’re just getting started on our journey to make cooking easier and more enjoyable. Here’s a glimpse of what’s ahead:
- New product categories – We plan to expand into new kitchen gadgets and large appliances like refrigerators, dishwashers and ranges.
- Smart home technology – We’re integrating our products with smart home platforms for remote control via app and voice assistants.
- International expansion – We’ll continue expanding sales across Europe and into North America and Asia.
- Partnerships – Partnering with retailers and other appliance brands will help us share our products worldwide.
- Innovation lab – Our new lab will open next year for rapid prototyping and material research.
Thank you for taking the time to learn about EMtronics. We can’t wait for you to experience the joy of cooking with our products! Please reach out if you have any questions. We’re always happy to hear from our customers.